Market Opportunities
There are very few Miniature Herefords in the world. The potential for the long-term breeders' market is unlimited.People with smaller acreages represent a market of great potential for Miniature Hereford breeders. There are now millions of people who have moved from the cities to smaller urban areas and small farms. Minis could constitute a secondary source of income or a full-time business for the new landed gentry or for ranchers who want to diversify.
The beef market is also a very viable avenue. There is a virtually unlimited demand for smaller, tender cuts of meat these days. A premium price can be had not only by selling to local customers, but, as herd numbers increase, by supplying high-quality meat to gourmet restaurants, meat markets, or food chains.
Many families on the land would like their children to learn to care for animals and show them as 4-H Club projects. The Minis, with their smaller size, ease of handling, gentle disposition, and lower expense, make an appealing pet choice for boys and girls.